Long Tail Theory

The Long Tail Theory is evident when big stores carry popular new movies that are in high demand, but not more rare or special versions of the movie. For example, I can go to the local Walmart and purchase the movie When a Stranger Calls (2011), but if I want to purchase an earlier version, When a Stranger Calls Back (1993), I will have to look at online stores such as Amazon.com or other specific movie websites. When considering the 6 types of online consumer behavior, I consider myself a “surfer”. I spend a lot of time looking at online stores, but I rarely make purchases. I browse my favorite clothing, jewelry, art, and music sites, but I only buy when I am looking for a specific item.