Convergence Culture

Jenkins understands convergence culture as the participation and acceptance of society members to technological, industrial, cultural and social changes in the way media circulates. For instance, the distribution of information has become more widely accessed through social media sites because technology has converged with our cultures need for immediate gratification, which is why we can access twitter, facebook, and other social accounts through our mobile devices. Creative engagement relates to the way in which society participates in these convergences. Text-surveys, online voting and blogs are some examples of ways we creatively engage in new media platforms.